Allu Arjun's new avatar to be unveiled

For the first time, Allu Arjun will be seen in a quirky avatar of an orthodox Telugu Brahmin in the upcoming film Duvvada Jagganadham and the makers, in a bid to create a buzz for the film, are planning to release the look of the actor soon.

“It will be a very interesting look because Arjun has never done anything of this sort before. He has put in a great effort to understand the nuances of their diction and body language as well. The result will be for all to see,” shares a source, adding that the makers will release the teaser of the film for Shivaratri. Produced under Dil Raju’s Sri Venkateshwara Creations banner, the film is presently being shot in Karnataka. The team will soon travel to Abu Dhabi to can some crucial scenes.