Kalki makers spend Rs 3 cr for an ad in IPL?
By : BVS Prakash
Update: 2024-05-20 05:45 GMT
According to an industry source, the makers of much-hyped film ‘Kalki 2898 AD’ are leaving no stone unturned to promote their big ticket entertainer starring Prabhas and Deepika Padukone. “They doled out Rs 3 crore for a 12-second advertisement of their film in one of the IPL matches recently and it received good response too,” he says. No doubt, it is one of the costliest promotions for a Telugu film in recent times.
“Being a multilingual film to be released in Hindi, Tamil and Telugu besides other languages, the producers didn’t mind digging deep into their pockets and promote their film in an IPL match which is watched by 6 to 10 crores viewers at times, depending on the team’s clash and bound to give them mileage,’ he adds.
On the other hand, Prabhas has been promoting and raising expectations with his cryptic posts on social media and triggering interest around the sci-fi thriller. “Prabhas has been doing his best to sustain interest around his film and he is also excited about doing a science-fiction movie for the first time in his career,” he points out.
The film also boasts of an ensemble cast including Amitabh Bachchan, Kamal Hassan, Dulquer Salmaan and others to make the film, one of the much-awaited thrillers in Indian cinema. 'The action adventure will have better openings in Hindi heartland since it boasts of Bollywood actors and a path-breaking theme,’ he concludes.
“Being a multilingual film to be released in Hindi, Tamil and Telugu besides other languages, the producers didn’t mind digging deep into their pockets and promote their film in an IPL match which is watched by 6 to 10 crores viewers at times, depending on the team’s clash and bound to give them mileage,’ he adds.
On the other hand, Prabhas has been promoting and raising expectations with his cryptic posts on social media and triggering interest around the sci-fi thriller. “Prabhas has been doing his best to sustain interest around his film and he is also excited about doing a science-fiction movie for the first time in his career,” he points out.
The film also boasts of an ensemble cast including Amitabh Bachchan, Kamal Hassan, Dulquer Salmaan and others to make the film, one of the much-awaited thrillers in Indian cinema. 'The action adventure will have better openings in Hindi heartland since it boasts of Bollywood actors and a path-breaking theme,’ he concludes.