RGV takes filmmaking to next level; uses AI to create music for his next?
By : Bhawana Sharma
Update: 2024-09-23 08:39 GMT
Ram Gopal Varma's upcoming movie Saaree has "Too Much Love Can Be Scary" as a tagline and will be releasing November. It will be released as a pan India film in multiple languages including Telugu, Hindi, Tamil, and Malayalam. The movie is directed by Giri Krishna Kamal and is produced by businessman Ravi Varma, RGV AARVI Productions . The tea leaves suggest that Saaree will attempt to take film and music the innovative distance.
In a well-overdue announcement, Varma stated that he does not need to wait that long as Saaree will be the first feature film to use music which has been completely generated by AI. In association with Ravi Varma under their newly started music label, RGV DEN Music, the score for the film wherein RGV is the director was made using AI software, that was inclusive of the background music.
Varma stated, beaming with excitement, "What is beginning to happen in Saaree due to the use of AI enhanced music is the end of the recording industry as we know it." It also gave him the realization that unless and until we discover several forms of convincing AI generated music compositions. “Unlike human creators whose work schedule is often interfered with and baffled by limited time to produce the music, AI music is generated in seconds without loss in translation and absolutely no money,” Varma added.
He went on to elaborate how AI is leveling the platform for any type of music to be created. Every Bihari for instance, Farmer, a college student, can create music. Varma thus expressed himself “AI enables every person to make music whereas before only experts in the industry were able to do so.” In reply, he parried in because some may brand AI as evil seeing that it gives rise to “bad” music according to them, he noted that such a thing as pet peeve varies with socioeconomic status and where one is socialized.
In fact, Varma was quite frank in making the bold forecast that there would be an artificial music invasion very soon, and the most startling thing is that human composers, singers, and lyricists will not be needed any more. “In the near future, seeking to find work in this field will be useless because there is going to be no human being who will be able to win against artificial intelligence,” he mentioned.
Just like any other technology, Varma welcomes this change as incremental progress. “Just as buggies were phased out by the advent of the car and DVDs were obviated by streaming services, so will radio heads AI music dominate the marketplace because whatever change there is today will be gone – and one day something else will take the place of AI.”
Saaree not only promises to be a visual treat but also a sneak peak into the future of music.
In a well-overdue announcement, Varma stated that he does not need to wait that long as Saaree will be the first feature film to use music which has been completely generated by AI. In association with Ravi Varma under their newly started music label, RGV DEN Music, the score for the film wherein RGV is the director was made using AI software, that was inclusive of the background music.
Varma stated, beaming with excitement, "What is beginning to happen in Saaree due to the use of AI enhanced music is the end of the recording industry as we know it." It also gave him the realization that unless and until we discover several forms of convincing AI generated music compositions. “Unlike human creators whose work schedule is often interfered with and baffled by limited time to produce the music, AI music is generated in seconds without loss in translation and absolutely no money,” Varma added.
He went on to elaborate how AI is leveling the platform for any type of music to be created. Every Bihari for instance, Farmer, a college student, can create music. Varma thus expressed himself “AI enables every person to make music whereas before only experts in the industry were able to do so.” In reply, he parried in because some may brand AI as evil seeing that it gives rise to “bad” music according to them, he noted that such a thing as pet peeve varies with socioeconomic status and where one is socialized.
In fact, Varma was quite frank in making the bold forecast that there would be an artificial music invasion very soon, and the most startling thing is that human composers, singers, and lyricists will not be needed any more. “In the near future, seeking to find work in this field will be useless because there is going to be no human being who will be able to win against artificial intelligence,” he mentioned.
Just like any other technology, Varma welcomes this change as incremental progress. “Just as buggies were phased out by the advent of the car and DVDs were obviated by streaming services, so will radio heads AI music dominate the marketplace because whatever change there is today will be gone – and one day something else will take the place of AI.”
Saaree not only promises to be a visual treat but also a sneak peak into the future of music.