Embracing Wealth & Blessings

Salutation to the incomparable wealth

As Dhanteras signifies the onset of prosperity and well-being. Hindus believe that on this day, Goddess Lakshmi visits their homes to bless them with health, wealth, and prosperity. To welcome her, every household is adorned with colourful rangolis, lit with the warm glow of diyas, and filled with a sense of anticipation. People offer heartfelt prayers to Goddess Lakshmi, seeking her divine grace.

This auspicious day also has a traditional practice where individuals purchase jewellery and utensils made of gold, silver, or brass. These items symbolize wealth and prosperity, and their acquisition is believed to bring good fortune to the family.

Embracing the essence of this age-old tradition, we engaged in conversation with a few individuals who shared their Dhanteras plans.

Shining from within

Diamonds are often referred to as everlasting, embodying love, unwavering commitment, and the purest of intentions. This Dhanteras, I have decided to invest in a diamond bracelet. The diamond bracelet, in its sparkling brilliance, serves as a reflection of our inner beauty – those exceptional qualities that radiate from deep within us, casting a luminous glow on our lives. Just as diamonds endure, so does the love and purity that they represent, forever adorning our spirits with grace and elegance. — Shalini Kandukuri, entrepreneur

Golden love

I am purchasing some gold, both for my mother and my mother-in-law. They have a fondness for gold, as do many people. It’s a common belief that buying gold or other ornaments on a particular day is associated with improved health and increased prosperity. So, I subscribe to this belief, hoping that it will contribute to better health and increased prosperity for my loved ones. — Saina Nehwal, badminton player

A solitaire ring to ring in hope

This Dhanteras, I’m treating myself to a beautiful solitaire princess-cut ring, not just for its exquisite beauty but also for its symbolism in the circular nature of life. I’ve always had a deep fondness for rings, and this one holds a special place in my heart. May this Dhanteras light up new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright & beautiful and fill our days with pleasant moments to cherish. — Ananya A Simlai,  vice president, HDFC bank

Good fortune

The term dhantera originates from the combination of two words: dhan, which means wealth, and teras, meaning the 13th day of the lunar month. On this day, people pray to goddess Lakshmi and Kuber, the treasurer of the gods. It is considered an auspicious day to buy gold, silver, and steel utensils. It is believed that purchasing these on that day brings good fortune, so I buy a gold coin every year. — Bunty Bajaj, founder, Krsala

Spiritual wealth

On Dhanteras, we embrace tradition and purchase items like gold and silver, not just for their material value, but to welcome Goddess Lakshmi and seek her blessings for wealth and prosperity. With a gold coin I am planning to buy a Tulsi plant, a symbol of good health and spirituality, as a cherished addition to our homes. This day is a reminder of the significance of both material and spiritual abundance.— Deepika Maheshwari, founder & CEO, Billionaires Network

Traditions galore

In our family, the act of acquiring silver coins on Dhanteras is deeply ingrained in our tradition, and this year, we continue to uphold this practice. This ritual carries profound significance, as it is believed that procuring silver, often regarded as a symbol of wealth, holds the power to ward off malevolent forces and the shadow of mortality. Silver, in its essence, serves as a harbinger of good fortune, diligently acting as a guardian against negative energies that may encroach upon our lives. Furthermore, it represents a heartfelt gesture of devotion towards Lakshmi Devi, the revered goddess of wealth, encapsulating our sincere aspirations for prosperity and abundance. — Arti Hora, entrepreneur