Nature-based skin care is the hottest beauty trend in India now

New Delhi: India is known to be the land of Ayurveda since time immemorial, but in the recent past, the Indian beauty market has become more dependent on chemical laden cosmetic products.

Chemical laden products bring about different side-effects, hence, in last five years, there has been notable shift of consumers from chemical laden cosmetics to natural products, according to an expert from natural organic cosmetics brand 'Soul Tree.'

The problem with natural beauty products have always been their price range, but again according to Soul Tree marketing experts, they have noticed quite a lot of upgradation in the middle class society, who now spends quite a lot for quality products.

Soul Tree is India's first and the only range of certified natural beauty and personal care products developed by Vedicare Ayurveda Pvt Ltd.

Natural products do have their own complications like manufacture and preserving problems, but with time and technology, the natural beauty product brands will soon overcome all these challenges.