Make up mogul launches collection inspired by the 90s

Washington: American reality star and makeup mogul Kim Kardashian's new KKW Beauty collection is all about the '90s.

Kim is going old-school and paying a tribute to all of the '90s iconic queens with her upcoming beauty launch. From Aaliyah to Kate Moss to the Spice Girls and more, the 38-year-old star is celebrating all of her favourite celebrities from her teenage years.

"I'm so excited to announce my new '90s inspired collection of all matte formulas -The Matte Smoke and Matte Cocoa Collections. I get a lot of my makeup inspiration from the '90s and love how nostalgic this entire collection is," the beauty mogul captioned her Instagram post.

On Instagram Stories, she added, "I have been testing this for months and it is my favourite collection I've ever done. Seriously, I know I say that but this one is like for real, for real."

Making things even more nostalgic, the reality star appeared to channel the late Aaliyah in her campaign photos for the Mattes Collection. From her slick-straight hair to the blue-gray smoky eyes, Kim's makeup was reminiscent of the late singer's look from the 'Try Again' music video.

Moreover, many of the star's followers also compared her campaign makeup to the late Lisa "Left Eye" Lopes from the 'Scrubs' music video.

'The Keeping Up With the Kardashians' star slipped into a little black outfit for the pictures that looked like the Versace dress she wore to the 2018 Met Gala after-party, reported E! News.

The design was a tribute to Donatella Versace, who wore a similar outfit in 1993 with her brother Gianni (the founder of Versace). Years later, Beyonce and Naomi Campbell also rocked the same dress, and they are undoubtedly '90s 'it girls'.

Luckily, '90s lovers won't have to wait too long to shop the star's upcoming launch, which features the Matte Smoke and Matte Cocoa collection. Both feature two 10-pan eyeshadow palettes, six lipsticks (in a brand new formula), six lip liners and five eyeliners. Of course, both the collections include glam essentials and product shades that would make any '90s outfit complete. There's a number of mauves, cool-toned blues, grays and more!

The new KKW collection will be available on August 16 on the brand's website.