Beer designed for your DNA

While everyone has their favourite beers, wouldn’t it be amazing to have ale crafted just to suit your body? London’s Meantime Brewery has come up with a service to create beer specifically tailored to one’s DNA-based taste and preferences.

The service and comes at a hefty price of £25,000. The method had been tested out first by the service’s brewmaster, Ciaran Giblin, who crafted his own beer — a double IPA — based on his DNA flavour profile.

As part of the service, connoisseurs will have their DNA analysed, including a saliva sample by 23andMe, a genetics company. The results will lay bare personal preferences and leanings towards sweet and bitter notes in beer. A one-on-one consultation with Ciaran then will help them decide on the style of brew too. For the amount, customers will receive 12 hectolitres — or about 2,000 pints — of their personal brew, as well as enrolment in a beer making course titled The Knowledge.