Finland brewery unveils 1,000-pack of beer
The massive case is made by combining five stacks of beer, each 12 beers wide by 18 beers long.
A brewery in Finland is taking care of their customers for a long, long time — for the next few years or just throw a legendary party. Keisari, which is brewed by Nokian Panimo has introduced a rather exceptional solution for those looking to buy their beer in bulk.
The company has gone ahead and created a massive party pack of beer that contains 1,080 cans of Keisari beer. According to the website Grubstreet, the pack costs about 2,149.20 Euros, which comes to about 2 Euros per beer. The massive case is made by combining five stacks of beer, each 12 beers wide by 18 beers long.
The idea to retail 1,000 cans of beer started out as a gimmick to answer a rival beer maker. The brewery introduced the pack in response to Karjala, another Finnish beer brand that offered a 100-pack of beer last month.
The 1,000-pack is a very limited promotion. Currently available only with a supermarket, the store may start breaking the packs soon if they don't seem to sell it off. But beer lovers have taken up to the idea, going by their social media updates.