Believing you're a food addict affects how much you eat

Washington D.C.: The power of our beliefs in guiding our lives is well documented and now, a new study has shed some light on whether or not believing oneself to be a food addict influences how much we eat.

Helen Ruddock and colleagues from the University of Liverpool examined the impact of changing participants' personal food addiction beliefs on eating behaviour.

In two separate studies, women completed a series of computer tasks about food. On completion, they were given bogus feedback on their performance which indicated that they had either high-, low-, or average-levels of food addiction. Their intake of unhealthy foods (chocolate and crisps) was then measured in a taste test.

Participants who were told they scored highly in food addiction went on to consume fewer calories than those who were told they had a low or average score.

Furthermore, participants who were told they scored highly in food addiction reported greater concern about their eating behaviour. This, in turn, reduced the amount of time they spent tasting the foods during the taste test

Helen Ruddock, said: "Our research found that participants who believed themselves to be 'food addicts' reduced the amount of time they were exposed to unhealthy foods and ate less as a result. This appears to be because the perception of being a food addict made them concerned about their eating behaviour."

She added, "Our study is first to show that personal beliefs about food addiction can influence how much we eat. Further work with a larger sample group and over a longer time period is now needed."

The study appears in journal Obesity.