Looking into the needs of women
Revolutionary product helps women of all age in relieving themselves while standing.
The fight for a clean and safe public toilet for women is not a new one. In 2012, in Mumbai alone, there were 10,000 public toilets for a population of 20 million people. Only 37% of these toilets were for women! Further, these public toilets are often filthy and thus not used for fear of contracting infections, or they lack water or other basic amenities, making them redundant.
Perhaps an answer to women’s plea for a hygienic urinal, Ashutosh Joshi along with his team has created a wear on garment that allows women to relieve themselves while standing.
Speaking about this innovative product Ashutosh says, “It all started when I visited a friend at his home. My friend’s mother was suffering from Arthritis and, as a result, was struggling with intense pain each time she had to relieve herself. It was then that a curious search for a solution to the suffering took home in his mind and thus was born GoodFeel – a product that is a result of over 2 years of intense research, tests and trials.”
According to Ashutosh, “It is a revolutionary product that can bring about a social and cultural ‘liberation’ of women.”
Ask him how is he going to create awareness regarding this innovation and he says, “We are creating awareness campaigns in several institutions, social gatherings, schools, colleges, hospitals, malls, and wherever possible. We are taking help of social media as well.”
But is it really necessary? Asutosh reveals, “Considering that most urban women, including students and professionals, spend on an average 8-10 hours outside of home for work or education, their basic need of hygienic public sanitation remains their biggest challenge. As a coping mechanism, most women either do not drink enough water or hold on to their urge to relieve themselves and suffer from pain and discomfort over long hours. As per a research conducted by GoodFeel, it was found that an alarming number of girls and women do not drink enough water throughout the day, due to lack of sanitation facilities!”
He concludes, “These are alarming numbers and such situations, over a period of time, create several health complications. Apart from the young and active, several elderly women with health conditions also struggle with the need to urinate. With delicate health conditions, they are often dependent on a care giver for help to relieve themselves – something that could be humiliating for the patient and annoying for the care giver.”