Mall in China hosts bra unhooking contest

In a bid to attract more visitors, one mall in China decided to have a bra-unhooking contest at its premises. The unusual competition was open to both men and women.

The unusual bra-unhooking competition was open to both men and women. (Photo: AP)

The shopping mall, situated in Lizhou city, in China, hired six young models clad in lingerie and invited audience members to take turns to undo the models’ bras, according to China Daily. Interestingly, the winner of the bizarre competition turned out to be a woman, who had managed to undo all bras in a record 14 seconds.

The shopping mall, in China, featured six young models clad in lingerie. (Photo: AP)

What is even more unbelievable is that this competition was held on March 8th i.e. International Women’s Day. The competition had left many social commentators baffled as to whether such a competition was a celebration of women's empowerment or just a cheap marketing gimmick.