Smashing new looks!
Two young men from Bengaluru are offering stylish creations for as little as Rs 199.
Ever stepped into a store and been overwhelmed by the sheer choice it has on offer? How about the stress you go through to put an outfit together or the numbers of tabs you have open trying to zero them into your shopping basket? The instances you’ve wished for your own stylist may be innumerable and now it’s just a text message away. Two Bengalureans, Vinay Thomas and Anand Gupta have concocted every fashionista’s dream through Looksmash, that takes personal styling to the masses for as less as Rs 199!
Being into operations and tech, the boys put their minds together with their personal shopper and stylist friend to introduce the one-of-a-kind service in its space. “The icing on the cake however, is the personalisation. We map an individual's physical features, clothing preferences and personal style and provide recommendations based on that,” says 30-year-old Vinay Thomas.
The graduate from VTU admits that it was inspired by their own dilemmas while shopping online. “As a result my wardrobe was filled with blacks and blues. I wasn’t even sure what shades to add to my wardrobe until I was recommended bottle-green because it would work well for my skin tone. And what do you know? It actually did!” he says, about the platform that has been operational only for a month but is seeing a swarm of men using it.
Most of us pick out clothes based on convenience and 26-year-old Anand Gupta thinks that this is a perfect way to break away from the monotony. “You can easily shop for clothes and accessories based on occasion or you can shoot out a Whatsapp message to our stylists, who will do a quick assessment and provide recommendations. Really, it’s like having a stylist friend on Whatsapp,” says the graduate from BITS Pilani.
This feature that makes stylists available on Whatsapp seems to be a huge hit.
“The stylist assesses your body shape, skin tone, lifestyle, profession and personal style to recommend clothes. What’s even better is that they are always available on Whatsapp to exchange images or give a quick suggestion. They help you mix and match what you already have and give you suggestions on where to get the best deals,” says Shreya Vasudeva, a college student who swears she’s hooked to the app.