Pistah goes viral again

The festive mood is in. Into the cheerful whistles and claps, larger-than-life size mannequins of cricket heroes make a slow-motion parade on the street, heads peek out of the colourfully painted buildings lining the street, sparkling confetti fly in the air, ofcourse, along with dance and music. 

This promo video of upcoming Indian Premier League (IPL) has something special to cheer the cricket loving millions down south. If Let’s Football set our spirits high on ISL 2015 and ‘Mauka Mauka’ rib-tickled the masses in the previous edition of T20 World Cup, it’s our very own Pistah Run Anthem of 2013 bilingual Neram enticing us to burn the dance floor when the sports jamboree comes calling on April 9. It’s double sundae for the peppy tune basking in the glory of raking in more than one crore views on YouTube.

The very first person everyone would call up and compliment is definitely Shabareesh Varma, the singer/lyricist. The expected reaction comes crashing down while hearing what he has to say. “I too got to know about it from TV three days ago,” he blurted out. His mobile phone has been too restlessly chirping all through the day with accolades showering in from every corner. And every caller has a ‘you kept it hush-hush’ thing to whine on.

That is what everyone wants to know. How did it secure so easy an IPL ticket? All these years, the sports promos we all have watched and listened to had straight-from-the-oven kinda tunes, fallen out of the blue all of a sudden. “The deal was something done by Think Music. The song was sold to them earlier. But most people expect an answer from me,” he smiles.

After Pistah, Shabareesh’s Scene Contra song in Premam too had earned good reviews. Online world is celebrating the Pistah fete too much since its first appearance on screen. The ‘IPL Pistah’ shows a good strike-rate in two days — enough and more to go viral winning more than 9,500 views on YouTube. That the ability of background score and out-of-the-glossary wordplay can nail anyone being a Pistah trump-card, the same plus-point makes it worth a hit among masses this cricketing season.