DUBSMASH-a-allah!: Disha Madan loves to keep her followers coming back for more
These fun videos and filters have made a comeback but this time with a very weird twist.
Bengaluru-based telly artiste Disha Madan loves to keep her followers coming back for more — through amusing dubsmashes and snazzy filters, of course! And with over 35K hits, looks like nobody is complaining. Even Sandalwood actress Jahnavi Kamath is often tagged on her sister’s insta gimmicks. Back in the day, posting dubsmash videos was quite the thing to do. Though, the craze fizzled out for a bit, there seems to be a quite a comeback – and how! Interestingly, this time around, it’s the weird videos and kooky snap chat filters that seem to be gaining traction like none other. We ask the city’s insta-savvy folk to share the catch....
A break from the daily rut: “Generally, anything that’s a mash of funny and bizarre is better entertainment. And ‘weird’ dubsmashes, if you may call it, are fun and challenging as well. And if you can pull it off well, it’s a given that people are going to hit the play button every time a new upload fills their news feed!” shares Sara M Anand, a city-based beauty expert who loves sharing amusing dubsmashes from time to time. Speaking about how the idea is to break monotony, she reiterates, “Dubsmashes and snap chat filters started out and will always be done for one thing – to have great fun! The web and app tools offer so much of room for experimentation – it’s the easiest now to get your 15 seconds to fame than ever.”
How much is too much: While uploading bizarre dubsmashes may probably get you a million likes, does the idea of touching a sensitive topic or drawing the ire of a particular section bother these young insta-stars? To which Nagashree Karkone, another city-based theatre artiste and instagrammer answers, “While it’s a given that dubsmashes are uploaded with a tongue-in-cheek sort of attract a lot more likes, one must learn to draw the line. Something may be viralling online — but if you intend to make that a dubmash on something that’s controversial or can trigger animosity, STOP!”
Speaking about the pattern, Sachin A Tantry, a new media professor concedes by stating, “Youngsters are aware of the relevance of social media. And it’s the easiest way to garner attention without rubbing someone on the wrong side — because at the end of the day, it’s all done in good humour. Coming to the trend of late, If you observe, funny emojis, snap chat stickers, and crazy filters only seem to be getting popular depending on how amusing they are.”