MP CM launches Moh Liya Re

Hyderabad: On Madhya Pradesh’s 69th Foundation Day on Friday, Chief Minister Dr Mohan Yadav launched a TV commercial titled ‘Moh Liya Re’, created by the Madhya Pradesh Tourism Board. The ad, featuring actor Pankaj Tripathi, highlights the state’s landscapes, cultural heritage, and historic sites.

Tourism department principal secretary Sheo Shekhar Shukla said the commercial would bolster Madhya Pradesh’s global appeal and entice more tourists to visit the state. The campaign follows the ‘MP Ki Maya’ ad of 2023, that got over 29.7 million views on social media, promoting Madhya Pradesh as a premier tourist destination.