URBN launches premium quality products with MS Dhoni

URBN, a new-age premium brand in the audio and electronics industry, has launched its first ever range of trendy portable speakers, earphones, and headphones that promise an immersive music experience to audiophiles.

With premium quality offering at affordable prices, consumers will now experience the true quality of music with that extra punch. The new range of products from URBN will be available to consumers on Flipkart.

Recently, Mahendra Singh Dhoni had come on board as partner-evangelist for the brand. As URBN looks to build its presence in the Indian market to enter new segments and build its market share, MS Dhoni will be an integral part of the journey.

URBN's range of products are engineered to travel with durable designs and impressive battery life. Each product includes proprietary technology to help produce world-class performance for its size. The line-up even includes headphones and earphones that combine superior sound with ease of use that ensure a great experience for the customers.

"Music drives me to do more on and off the field and there is no better fit than URBN's range of audio products. The range is young and trendy, just like the team behind it. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are," said Dhoni.

An audiophile himself, Dhoni understands the cutting-edge technology involved in designing these audio products, which cemented his decision to extend his support to URBN's vision.

"URBN has been specially designed to deliver an immersive music experience to the millennials. Like URBN, Dhoni epitomises Gen Y audience - confident, cool and savvy; and therefore, we think he is the best fit for our brand. We now have a confluence of best-in-class products and a perfectly apt persona. With this new range, we are excited to bring in an elegant shift that offers audiophiles a combination of innovative, carefully designed, high-quality products that look cool too," said Sagar Gwallani, CEO of URBN.

URBN has kicked-off its new range of premium products in the personal audio category, available on Flipkart and in retail stores as well. This new range caters to the millennials and the company assures to impress them with high-quality audio experience at a great value.

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