Facebook makes another attempt to take on Snapchat
The social media giant is reportedly working on a Snapchat-like Discover feature.
Social media giant Facebook has been making quite a few changes to its platform. All the way from adopting AI to flag offensive content to integrating Snapchat-like features to improve the user experience. Now reports suggest that the company is at it again. Facebook is working on a new feature which will showcase lists of curated-content from publishers directly in the News Feed.
“The feature called ‘Collections’ functions similarly to Snapchat’s Discover section, showcasing news stories, videos and the company is reportedly asking publishers to create more content,” reported Mashables on December 3.
Snapchat’s Discover feature grants users with the access to channels from top publishers who curate content daily. “Facebook, which has 1.8 billion users as told early ‘Collections’ partners that the content they create will be inserted directly into the News Feed, effectively giving them direct and potentially much broader access to the social network’s vast audience,” the report added.