Samsung unveils China's first Cinema LED theater

Samsung Electronics has announced a partnership with the world’s largest theatre operator Wanda Cinemas to bring its Cinema LED Screen technology to Wanda’s Wujiaochang theatre, located in Shanghai’s Yangpu District.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpasses that of legacy projector-based operations. Stretching nearly 10.3m (33.8ft.) wide, the Cinema LED Screen fits in usual theatre configurations, maintaining similar picture quality at even the widest viewing angles. The display also transforms content with 4K resolution and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colours, pristine whites and deep blacks.

Samsung has also paired notable audio technologies from JBL. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theatre’s seating area.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionise the theatre and filmgoing experience. Through sharper colours, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favourite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”