Adobe to buy video ad firm TubeMogul for $540 mn
The acquisition will give TubeMogul a bigger presence in the rapidly growing online video market.
By : DC Correspondent
Update: 2016-11-10 15:55 GMT
Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, giving it a bigger presence in the rapidly growing online video market.
Adobe's offer of $14 per share in cash represents an 82.5 per cent premium to TubeMogul's Wednesday close.