Live-streaming video app, BIGO LIVE becomes a global brand

Live-streaming video app BIGO Live recently announced that the platform has now reached a new status as a global brand and is becoming a hub for live-video broadcasting for the world. According to the company, BIGO LIVE now stands out being a highly downloaded app in both Google Play and the Apple App Store. It enjoys vast popularity not only in Asia, but also in North America, Europe, Russia and Middle East, slowing dominating the live video streaming markets in the world.

What is BIGO LIVE?

BIGO LIVE is a free live-streaming video app for iOS and Android allowing mobile users to broadcast themselves and capture audiences to share their lives via video. The app was launched on March 2016 and has immediately captured a fast-growing audience in the Southeast Asian region particularly young people.

BIGO LIVE’s community has attracted personalities like news anchors who have in turn attracted hundreds of thousands of fans from their respective social media channels like Facebook. Such names include Lilly Luta, Dang Dung, Nguyen Huu Cong, etc. in Vietnam whose followers have helped achieved a record 9000 users in one BIGO LIVE room. Statements from sources at MIGO, a famous entertainment company in Vietnam, claim that most of their talents are also engaged in BIGO LIVE for updating their audience. Going over to Thailand, online celebrity Onboatz which commands an 80,000 strong following in Instagram now shares updates also via BIGO LIVE.