OnePlus achieves a record-breaking feat

In a mega-unboxing event, two days after the launch of its much-awaited OnePlus 6T, the smartphone maker set a new GUINNESS WORLD RECORDS title for the most people unboxing simultaneously. The global authority on record-breaking confirmed the record on 1st November 2018 as 559 OnePlus community members came together to unbox and experience the OnePlus 6T simultaneously.

The record attempt began on Thursday, November 1 at 8.30 p.m. and the participants were the first in India to get their hands on the OnePlus 6T within two days after the launch announcement in India, which is made possible by Amazon Prime. Hundreds of OnePlus community members gathered at Richardson and Cruddas in Mumbai to unbox their OnePlus 6T devices and be the first to experience the new flagship in the country. This GUINNESS WORLD RECORDS feat brings to light the brand's ability to bring people together in unique ways.

Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “At OnePlus, we are constantly working on creating a great user experience which goes beyond the device itself and the recent GUINNESS WORLD RECORDS attempt was one such endeavour. Unboxing a new phone is a very special occasion and for our latest flagship OnePlus 6T, it was truly a heartwarming moment to see hundreds of community members coming together to create history.”

“I was amazed with the kind of energy and enthusiasm that was exhibited by the OnePlus community and breaking of this record is a reinforcement of the brand’s popularity in India. This is another meaningful benchmark OnePlus has set for the industry, together with its loyal community,” said Rishi Nath, GUINNESS WORLD RECORDS Adjudicator.

Apart from community members, the event was attended by presenter, fitness model and actress, Bani J and Indian lyricist, rap artist and music producer, Brodha V. The event was adjudicated in the presence of official GUINNESS WORLD RECORDS Adjudicator, Rishi Nath.

The OnePlus 6T is the company’s most futuristic flagship till date with Screen Unlock on the 6.41-inch Optic AMOLED display, flagship hardware and an industrial design to create smooth smartphone experience. It features the Snapdragon 845 SoC with up to 8GB of RAM. Smart Boost, a new feature of the OnePlus 6T, improves app cold-start speeds by up to 20 per cent by storing data from frequently used apps in the phone’s RAM. The OnePlus 6T enhances the acclaimed camera experience of the OnePlus 6 with software optimisations and added features. The new Nightscape is perfect for capturing low-light urban environments with improved clarity, less noise, more accurate colour reproduction and better dynamic range. Industry-leading HDR and portrait mode images are also improved, thanks to the clarity, dynamic range, and edge detection provided by OxygenOS. The OnePlus 6T will be available in Midnight Black and Mirror Black in three variants — 6/128 GB, 8/128 GB and 8/256 GB from November 1 on Amazon.in, oneplus.in, Croma stores and all OnePlus exclusive offline stores. The OnePlus 6T will retail at Rs 37,999 for 6/128GB, Rs 41,999 for 8/128GB and Rs 45,999 for the 8/256GB variant.

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