Airtel launches new ad campaign

Sasha Chhetri, the Airtel Girl, and her friends are back in a brand new campaign. This time they are trying to figure out which mobile network is India’s fastest and what’s the proof for it.

Airtel has been rated as India’s fastest mobile network by Ookla - the mobile broadband testing and web-based network diagnostic applications. Ookla’s findings are based on analysis of millions of internet speed tests by mobile customers across India using its popular Speedtest app. The results include all mobile tests, regardless of connection technology.

Airtel’s latest campaign, which has been conceived by Taproot-Dentsu, will have a 360 degree media mix led by TV. It will have support legs in Outdoor, Print, Radio and Digital mediums.