New cinema screen tech to change future theatres

Korean tech giant Samsung Electronics is all ready to unveil its latest visual display blockbuster — the Samsung Cinema Screen. The new display will be the world’s first High Dynamic Range (HDR) LED theatre display. The HDR cinema screen is touted to deliver unprecedented picture quality and the company says that it will ‘bring movies and other on-screen contents to life with higher vibrancy and accuracy’.

Samsung is debuting the LED screen in a series of preview demonstrations that is presently running from March 27-30 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino. The premiere coincides with the neighbouring CinemaCon 2017 conference, the largest and most important gathering for the worldwide motion picture theatre industry with attendees from more than 80 countries.

The Samsung Cinema Screen is 34 foot large and accommodates the modern theatre dimensions. In addition to delivering LED picture quality at 4K (4,096 x 2,160) resolution, the screen also exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema.

The new Samsung screen’s performance is said to surpass traditional projection-based technologies’ visual capabilities for a realistic presentation and could guarantee to impress entertainment-savvy guests.

 “As the popularity of advanced at-home entertainment systems and streaming platforms increases, theatres must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, Vice President of Samsung Electronics America. “Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.”

The Cinema Screen’s direct-lit LED technology delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at a peak brightness level (nearly 10 times greater than that offered by standard cinema projectors) with improved uniformity and free of optical distortion and interference. Complementary ultra-contrast and low tone greyscale settings enable the screen to showcase both brightest colours and the deepest blacks at a nearly infinity:1 contrast ratio.

The Cinema Screen will be matched with an innovative audio solution powered by Harman Professional Solutions’ Cinema Group (a recently completed acquisition by Samsung) and Samsung’s Audio Lab.

The Samsung Cinema Screen is currently undergoing the DCI certification process and recently completed compliance test at Keio University in Tokyo.